PARIS, 24 June. - (ANA) - OECD Tourism Trends and Policies 2026 comes as the tourism economy is again being tested amid uncertainty. Strong demand has pushed tourism to record levels in many OECD countries in recent years, reaffirming the sector’s role as a key driver of economic growth.

 

However, heightened economic and geopolitical tensions, including the conflict in the Middle East, are putting the sector under pressure, while structural shifts continue to reshape how tourism is developed, managed and experienced. OECD Tourism Trends and Policies 2026 analyses tourism performance and policy developments across 53 OECD member and partner economies, providing evidence and insights on how governments are adapting to these challenges and opportunities.

 

 

 

 

- The latest data and analysis on tourism performance, trends and policy developments across 53 OECD member and partner economies.

 

- Insights into tourism policy priorities and reforms to support more sustainable, resilient and competitive tourism development.

 

- Evidence on how countries are shifting towards more balanced tourism models that create value for local businesses, communities and destinations.

 

- Analysis of emerging policy issues, including digital transformation, artificial intelligence, innovation, investment, SME competitiveness, governance and destination management.

 

- A thematic chapter on enhancing the social benefits of tourism, including approaches to support liveable communities and better distribute tourism benefits.

 

- A thematic chapter examining how destinations and tourism businesses can adapt to extreme weather-related events and enhance resilience of the sector.   - (ANA) -

 

AB/ANA/24 June 2026 - - -